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This information outlines add ecommerce occasions to your ecommerce website to take advantage of out of the ecommerce studies in Google Analytics.

Implementing these occasions will will let you quantify your hottest merchandise and see how promotions and product placement impacts gross sales. For instance, the next report reveals common buy income per consumer and purchases by merchandise identify:

For a listing of all occasions and related parameters, see the gtag.js Occasion reference.

Product impressions

To measure how merchandise have been seen, and the way usually customers work together with them, use the next occasions:

By sending all of those occasions, your Google Analytics studies will paint a extra correct image of how usually merchandise are seen. By creating funnels with these occasions mixed with promotion information, you may as well measure the effectiveness of your campaigns.

view_item_list

Ship a view_item_list occasion when a consumer is introduced with a listing of merchandise.

Instance

A consumer visits the house web page and sees a listing known as “Associated Merchandise.”

gtag(‘occasion’, ‘view_item_list’, { gadgets: [{ item_id: ‘SKU_12345’, item_name: ‘jeggings’, coupon: ‘SUMMER_FUN’, discount: 2.22, index: 5, item_list_name: ‘Related Products’, item_list_id: ‘related_products’, affiliation: ‘Google Store’, item_brand: ‘Gucci’, item_category: ‘pants’, item_variant: ‘black’, price: 9.99, currency: ‘USD’, quantity: 1 }], item_list_name: ‘Associated merchandise’, item_list_id: ‘related_products’ });

See view_item_list for documentation on every parameter.

Word: item_list_name or item_list_id will need to have secure values. For a given checklist these values ought to at all times be the identical. If they alter recurrently, your studies might be much less helpful.

view_item

Ship a view_item occasion when a consumer views a specific merchandise.

Instance

A consumer follows a hyperlink that goes on to a product web page. Take care to not confuse this occasion with select_item.

gtag(‘occasion’, ‘view_item’, { foreign money: ‘USD’, gadgets: [{ item_id: ‘SKU_12345’, item_name: ‘jeggings’, coupon: ‘SUMMER_FUN’, discount: 2.22, affiliation: ‘Google Store’, item_brand: ‘Gucci’, item_category: ‘pants’, item_variant: ‘black’, price: 9.99, currency: ‘USD’, quantity: 1 }], worth: 9.99 });

See view_item for documentation on every parameter.

select_item

Ship a select_item occasion when a consumer straight interacts with a specific merchandise.

Instance

After a product search, a consumer clicks on a product hyperlink. Take care to not confuse this occasion with view_item.

gtag(‘occasion’, ‘select_item’, { gadgets: [{ item_id: ‘SKU_12345’, item_name: ‘jeggings’, coupon: ‘SUMMER_FUN’, discount: 2.22, index: 5, item_list_name: ‘Related Products’, item_list_id: ‘related_products’, affiliation: ‘Google Store’, item_brand: ‘Gucci’, item_category: ‘pants’, item_variant: ‘black’, price: 9.99, currency: ‘USD’, quantity: 1 }], item_list_name: ‘Associated merchandise’, item_list_id: ‘related_products’ });

See select_item for documentation on every parameter.

To measure how promotions have been seen, and the way usually customers work together with them, use the next occasions:

By sending these occasions, your Google Analytics studies will paint a extra correct image of how usually promotions are seen. By creating funnels with these occasions mixed with product information, you may as well measure the effectiveness of your campaigns.

view_promotion

Ship a view_promotion occasion when a consumer views a specific promotion.

Instance

A consumer scrolls by a banner showcasing a sale.

gtag(‘occasion’, ‘view_promotion’, { gadgets: [{ item_id: ‘SKU_12345’, item_name: ‘jeggings’, coupon: ‘SUMMER_FUN’, discount: 2.22, promotion_id: ‘P_12345’, promotion_name: ‘Summer Sale’, creative_slot: ‘featured_app_1’, location_id: ‘L_12345’, affiliation: ‘Google Store’, item_brand: ‘Gucci’, item_category: ‘pants’, item_variant: ‘Black’, price: 9.99, currency: ‘USD’, quantity: 1 }], location_id: ‘L_12345’ });

See view_promotion for documentation on every parameter.

select_promotion

Ship a select_promotion occasion when a consumer straight interacts with a specific promotion.

Instance

A consumer clicks on a banner showcasing a sale.

gtag(‘occasion’, ‘select_promotion’, { gadgets: [{ item_id: ‘SKU_12345’, item_name: ‘jeggings’, coupon: ‘SUMMER_FUN’, discount: 2.22, promotion_id: ‘P_12345’, promotion_name: ‘Summer Sale’, creative_name: ‘Summer Banner’, creative_slot: ‘featured_app_1’, location_id: ‘L_12345’, affiliation: ‘Google Store’, item_brand: ‘Gucci’, item_category: ‘pants’, item_variant: ‘Black’, price: 9.99, currency: ‘USD’, quantity: 1 }], location_id: ‘L_12345’ });

See select_promotion for documentation on every parameter.

Pre-purchase interactions

To measure consumer habits earlier than checkout, use the next occasions:

By sending these occasions, your Google Analytics studies will paint a extra correct image of merchandise efficiency.

add_to_cart

Ship an add_to_cart occasion when a consumer provides an merchandise to their cart.

Instance

A consumer provides an merchandise to their cart.

gtag(‘occasion’, ‘add_to_cart’, { foreign money: ‘USD’, gadgets: [{ item_id: ‘SKU_12345’, item_name: ‘jeggings’, coupon: ‘SUMMER_FUN’, discount: 2.22, affiliation: ‘Google Store’, item_brand: ‘Gucci’, item_category: ‘pants’, item_variant: ‘black’, price: 9.99, currency: ‘USD’, quantity: 1 }], worth: 7.77 });

See add_to_cart for documentation on every parameter.

remove_from_cart

Ship a remove_from_cart occasion when a consumer removes an merchandise from their cart.

Instance

A consumer removes an merchandise from their cart.

gtag(‘occasion’, ‘remove_from_cart’, { foreign money: ‘USD’, gadgets: [{ item_id: ‘SKU_12345’, item_name: ‘jeggings’, coupon: ‘SUMMER_FUN’, discount: 2.22, affiliation: ‘Google Store’, item_brand: ‘Gucci’, item_category: ‘pants’, item_variant: ‘black’, price: 9.99, currency: ‘USD’, quantity: 1 }], worth: 7.77 });

See remove_from_cart for documentation on every parameter.

Purchases, checkouts, and refunds

To measure product purchases, use the next occasions:

By sending these occasions, your Google Analytics studies will paint a extra correct image of merchandise efficiency.

begin_checkout

Ship a begin_checkout occasion when a consumer begins the checkout course of.

Instance

A consumer begins the checkout course of.

gtag(‘occasion’, ‘begin_checkout’, { coupon: ‘SUMMER_FUN’, foreign money: ‘USD’, gadgets: [{ item_id: ‘SKU_12345’, item_name: ‘jeggings’, coupon: ‘SUMMER_FUN’, discount: 2.22, affiliation: ‘Google Store’, item_brand: ‘Gucci’, item_category: ‘pants’, item_variant: ‘black’, price: 9.99, currency: ‘USD’, quantity: 1 }], worth: 7.77 });

See begin_checkout for documentation on every parameter.

add_payment_info

Ship an add_payment_info occasion when a consumer provides their fee data in the course of the checkout course of.

Instance

A consumer provides their fee data in the course of the checkout course of.

gtag(‘occasion’, ‘add_payment_info’, { coupon: ‘SUMMER_FUN’, foreign money: ‘USD’, gadgets: [{ item_id: ‘SKU_12345’, item_name: ‘jeggings’, coupon: ‘SUMMER_FUN’, discount: 2.22, affiliation: ‘Google Store’, item_brand: ‘Gucci’, item_category: ‘pants’, item_variant: ‘black’, price: 9.99, currency: ‘USD’, quantity: 1 }], payment_type: ‘Credit score Card’, worth: 9.99 });

See add_payment_info for documentation on every parameter.

add_shipping_info

Ship an add_shipping_info occasion when a consumer provides their transport info in the course of the checkout course of.

Instance

A consumer provides their transport info in the course of the checkout course of.

gtag(‘occasion’, ‘add_shipping_info’, { coupon: ‘SUMMER_FUN’, foreign money: ‘USD’, gadgets: [{ item_id: ‘SKU_12345’, item_name: ‘jeggings’, coupon: ‘SUMMER_FUN’, discount: 2.22, affiliation: ‘Google Store’, item_brand: ‘Gucci’, item_category: ‘pants’, item_variant: ‘Black’, price: 9.99, currency: ‘USD’, quantity: 1 }], shipping_tier: ‘Floor’, worth: 7.77 });

See add_shipping_info for documentation on every parameter.

buy

Ship a purchase order occasion when a consumer completes the acquisition course of.

Instance

A consumer completes the acquisition course of.

gtag(‘occasion’, ‘buy’, { affiliation: ‘Google Retailer’, coupon: ‘SUMMER_FUN’, foreign money: ‘USD’, gadgets: [{ item_id: ‘SKU_12345’, item_name: ‘jeggings’, coupon: ‘SUMMER_FUN’, discount: 2.22, affiliation: ‘Google Store’, item_brand: ‘Gucci’, item_category: ‘pants’, item_variant: ‘black’, price: 9.99, currency: ‘USD’, quantity: 1 }, { item_id: ‘SKU_12346’, item_name: ‘jeggings’, coupon: ‘SUMMER_FUN’, discount: 2.22, affiliation: ‘Google Store’, item_brand: ‘Gucci’, item_category: ‘pants’, item_variant: ‘gray’, price: 9.99, currency: ‘USD’, quantity: 1 }], transaction_id: ‘T_12345’, transport: 3.33, worth: 21.09, tax: 2.22 })

See buy for documentation on every parameter.

refund

Ship a refund occasion when a consumer requests a refund. The are two supported sorts of refunds:

  1. Partial refunds – Use this format when solely a number of the bought gadgets are refunded.
  2. Full refunds – Use this format when the entire bought gadgets are refunded.

Partial refund instance

A consumer requests a partial refund.

gtag(‘occasion’, ‘refund’, { affiliation: ‘Google Retailer’, coupon: ‘SUMMER_FUN’, foreign money: ‘USD’, gadgets: [{ item_id: ‘SKU_12345’, item_name: ‘jeggings’, coupon: ‘SUMMER_FUN’, discount: 2.22, affiliation: ‘Google Store’, item_brand: ‘Gucci’, item_category: ‘pants’, item_variant: ‘black’, price: 9.99, currency: ‘USD’, quantity: 1 }], transaction_id: ‘T_12345’, transport: 3.33, worth: 12.21, tax: 1.11 }); Word: You may as well use this format for a full refund, however in the event you miss any merchandise from the unique transaction, your measurement might be inaccurate.

See refund for documentation on every parameter.

Full refund instance

A consumer requests a full refund.

gtag(‘occasion’, ‘refund’, { affiliation: ‘Google Retailer’, coupon: ‘SUMMER_FUN’, foreign money: ‘USD’, transaction_id: ‘T_12345’, transport: 3.33, worth: 12.21, tax: 1.11 });

See refund for documentation on every parameter.

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